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Tuesday, October 22 • 2:45pm - 3:45pm
What Marketing and Sales Enablement Pros Really Care About in a CRM

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Sales and marketing professionals all want to know how a CRM affects the bottom line and enables the sales team to be more successful. It's true that a CRM can make you more competitive and grow your business, but only if the data is clean and current. The more sales teams have access to good data, the more effective they are in their prospecting and throughout the customer engagement. The more targeted the prospects and time spent on revenue-generating activities, the more competitive an organization will be. Don't limp along using your CRM as just a funnel micro-management tool. Instead, empower your CRM to become a sales enablement engine! Rebecca Rosen will discuss some of the essential features for CRM, and how she transformed one company's CRM from a stale, universally hated application to a fresh, agile and effective engine by using D&B360 in Microsoft Dynamics.


Tuesday October 22, 2013 2:45pm - 3:45pm
MW-Salon G
  • CPE Eligible No
  • Level Beginner

Attendees (22)