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Tuesday, October 22 • 2:45pm - 3:45pm
Drive the Bottom Line: Empowering Business Users with Direct Access to Customer Data Integration

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Customer data in CRM plays a crucial role in driving the bottom line – business users today need access to their data at all times, in all places. With Gartner predicting that CMOs will soon control more of the IT budget than CIOs, and Scribe’s annual State of Data Integration study finding that 49% of the enterprise budget for new system investments already resides with line of business users, the shift towards empowering the LOB is well underway. Join this session for a deep understanding of the business struggles, how to empower the business user and how actual customers succeed.


Tuesday October 22, 2013 2:45pm - 3:45pm
MW-Salon H
  • CPE Eligible No
  • Level Beginner

Attendees (16)